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Balchem and Van Eeghen to Promote VitaCholine in EU

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By: Sean Moloughney

Editor, Nutraceuticals World

Balchem Corporation, New Hampton, NY, and Amsterdam-based Van Eeghen Functional Ingredients have joined forces to market VitaCholine to European supplement producers, capitalizing on the recently authorized health claims and investments in Balchem Italia, Marano, Italy.The two companies have announced this novel strategic alliance to build on a long-standing successful distribution relationship. Van Eeghen is a family-owned company with more than three hundred fifty years experience in the food ingredient business.

Eric Smith, Balchem’s vice president of Marketing and Sales, Food, Pharma & Nutrition commented, “This partnership will address the large growth potential for food and supplement fortification. VitaCholine delivers nutrition that is ‘Essential for Everybody’. Supplementation is an important way to address the evident shortfall of choline in the human diet.”

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